Lysa is driven to explore femininity beyond traditional beauty in order to seek a new empowered generation, and to empower them further. She mixes in her work colorful absurdity and futuristic dreams with a pop aesthetic to create transportive imaginary & digital wonderlands.
Her style is super colorful, bold, impactful & she loves to create situations where women don't apologize for who they are but on the contrary take power. Lysa's work can be described as feminine storytale on steroids.
She has worked with brands such as Hypebeast, Nike, Adidas, Asics, L’Oreal, Adobe, MAC Cosmetics, Lancôme, Lacoste, YSL Beauty, Vestiaire Collective, Jean Paul Gaultier, Viktor & Rolf, Proenza Schouler.