He started in the film industry as a Line Producer and terrible 1st AD. Then started directing in 2003 with music videos and then got lured into commercials by a trail of golden Smarties.
His ads have won over 100 awards over the years including Gold Cannes Lions, Yellow D&AD Pencils, Clios, New York Festival, Eurobest and recently a Grand Prix at Sydney Award and a Grand Prix at Ciclope Asia.
The picture above was a result of him giving his daughter permission to apply make up. He often gives permission to things he later regrets. But this was worth the photo.
On his lifelong mission of living and inspiring “Respectful Hedonism” he always thinks he´s only halfway there.