Directed by Ernest Desumbila
Adidas - There Will Be Haters
Adidas had an uphill challenge in unseating Nike as the king of the sports brands. With a new ad series, the firm took a bold approach to market controversial but talented football Luis Suarez as part of a ‘haters' campaign.
Featuring Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, the video titled ‘There will be haters’, went quickly viral with over 1.15 million views in a single day.
Produced by London-based agency Iris, the provocative ad sees the footballers ask their haters to ‘bring it on’ in the video which describes exactly what people hate about them.