Directed by Ernest Desumbila
Adidas - There Will Be Haters
CASE STUDY
THE CHALLENGE
Adidas had an uphill challenge in unseating Nike as the king of the sports brands. With a new ad series, the firm took a bold approach to market controversial but talented football Luis Suarez as part of a ‘haters' campaign.
THE SOLUTION
Featuring Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, the video titled ‘There will be haters’, went quickly viral with over 1.15 million views in a single day.
Produced by London-based agency Iris, the provocative ad sees the footballers ask their haters to ‘bring it on’ in the video which describes exactly what people hate about them.
Insights
![Adidas – There Will Be Haters](https://sauvage-tv-cache-production.fra1.cdn.digitaloceanspaces.com/image_2048_webp/5bab9d85d6469/haters-thumbnails-0003-capa-1.webp?originalExtension=jpg)
![Adidas – There Will Be Haters](https://sauvage-tv-cache-production.fra1.cdn.digitaloceanspaces.com/image_2048_webp/5bab9d935cad1/haters-thumbnails-0002-capa-2.webp?originalExtension=jpg)
![Adidas – There Will Be Haters](https://sauvage-tv-cache-production.fra1.cdn.digitaloceanspaces.com/image_2048_webp/5bab9da42d7e2/haters-thumbnails-0001-capa-3.webp?originalExtension=jpg)
![Adidas – There Will Be Haters](https://sauvage-tv-cache-production.fra1.cdn.digitaloceanspaces.com/image_2048_webp/5bab9db128483/haters-thumbnails-0000-capa-4.webp?originalExtension=jpg)