Dove - Hair Stories
A social experiment to encourage mothers to support their daughters for being who they are and pursue their hair choices. In Vietnam, experimenting with hair is not always well seen. So we encouraged three mothers to stand by their daughters hair choices, by doing something bold to show their support. Featured on Ad Age https://bit.ly/2peHmHL Featured on Adweek https://adage.com/creativity/work/dove-vietnam-mothers-and-daughters/54768
Client:
Credits:
Agency / KI SAIGON
Creative director / KUMKUM FERNANDO
Head of planning / INDRANEEL GUHA
Production / MAY PRODUCTION
Producer / NINA BHATT
DP / RAY LAVERS
Assistant director / JENNI TRANG LE
Credits:
Agency / KI SAIGON Creative director / KUMKUM FERNANDO Head of planning / INDRANEEL GUHA Production / MAY PRODUCTION Producer / NINA BHATT DP / RAY LAVERS Assistant director / JENNI TRANG LE
INSIGHTS
