Dove - Hair Stories

A social experiment to encourage mothers to support their daughters for being who they are and pursue their hair choices. In Vietnam, experimenting with hair is not always well seen. So we encouraged three mothers to stand by their daughters hair choices, by doing something bold to show their support. Featured on Ad Age https://bit.ly/2peHmHL Featured on Adweek https://adage.com/creativity/work/dove-vietnam-mothers-and-daughters/54768