While studying Audiovisual Communication he founded Laneta, a director’s collective focused on documentaries, music videos, and branded content. They did some cool collaborations with many skateboard brands such as Vans, Carhartt, Element, etc. These first works got the attention of bigger production houses and agencies, and soon after he started shooting commercials both for the Spanish market and abroad.
His work is strongly cinematographic and has a deep sense of authenticity. He likes to carefully plan every shot, give meaning to every camera movement and work on interesting compositions. His attention to detail combined with the most natural performances makes his work interesting for a wide range of projects, from commercials to music videos and documentaries.
He has directed commercials for renowned agencies such as Wieden + Kennedy, Droga5, SCPF and BBDO, amongst many others.