PEPSI – HAND IN HAND, WE CAN

CLIENT
Wild in French
A film by

PEPSI ARABIA presents “Hand In Hand, We Can” Directed by WILD IN FRENCH  /  Produced by DEJAVU DUBAI  /  Post-Produced by SAUVAGE.TV  /  Featuring  TAISIR AL JASSIM, YAHYA AL SHEHRI, EMAD AL MALKI, NAWAF AL ABID, HALA AL HAMRANI & AMAL BA’ATIYAH  /  Agency IMPACT BBDO JEDDAH  /  Executive Producer MANASVI GOSALIA  /  Producer ALISON STEVE JENNINGS & KAVYA IYER  /  Executive Producer EVA LAFFITTE  /  Producer LLIBERT FIGUERAS  /  Editor LLUIS MURÚA  /  CGI  SAUVAGE.TV & GLASSWORKS  /  Colorist XAVI SANTOLAYA

MAKING-OF

The featuring six Saudi Arabian athletes, are very nearly eclipsed by the fantastical creatures they’re fighting in a stark desert landscape. These include a literal glass menagerie of wolves, digital ninjas that glitch in and out of existence, red-eyed stone beasts that rise out of dunes and even a series of Indiana Jones-style giant balls, magma-enhanced to raise the stakes.

The athletes work both together and apart to defeat their foes stopping in the calm of their last epic battle when a soccer player pops open a Pepsi. Then a magical army of soccer players appears. They gather in unity to pelt their last monster with balls, sending him crumbling back into the dust.