Ernest Desumbila

Ernest Desumbila is born and raised in Barcelona, Spain (1980).
Ernest’s commercial career jumped to the next level internationally thanks to his “There Will Be Haters” campaign for Adidas, which turned into a truly viral phenomenon. He has worked for clients such as Gatorade, Axe, Pepsi or Nike, and has directed music videos for labels like Kitsuné, Owsla and Columbia Records creating true internet hits like his latest ‘Thunderclouds’ track for the super-band LSD (Labrinth, SIA, Diplo) with more than 378 million views on Youtube. But his real presentation to the world was “Ibizious”, a fake ad for a fake energy drink that was seen around the globe.

Ernest was awarded Best Young Director in Cannes 2014, and his videos earned 5 times Vimeo Staff Pick recognition. Leo Messi, Neymar Jr, and Serena Williams are some of the names he has worked with, skillfully bringing out the best and most authentic side of each of them. Even when he works with planetary celebrities, true storytelling runs through his veins. In all his works we can feel his love for graphic design, video games, manga and, of course, cinema.